Melbourne-based designer Natalia Baird is a third-generation crocheter, with the craft passed down from her grandmother to her mum, Gisele and then to Natalia. Inspired by their Brazilian heritage, the label focuses on creating bespoke handmade crochet products. 

What began as a hobby between Mother and Daughter grew into Elas-Crochet. All pieces reference their Brazilian roots, colourful, beautiful, and one-of-a-kind.